Irina Rykova

Irina Rykova is a marketer and copywriter with a PR background and 15 years of experience in media, marketing, and editing. She worked as Editor-in-Chief of a business publication, where she identified strong topics, built processes, and brought texts to a “clear, precise, to the point” standard. She writes and edits content for brands and platforms — from longreads and special projects to landing pages, newsletters, and social media. She has produced commercial photo shoots and knows how to turn an idea into a clear, cohesive content package. With a solid understanding of SEO and structure, she values writing that doesn’t just sound good, but delivers results. She currently works in banking marketing, helping products speak to people in plain, human language. She joined Heymaty to collaborate in an environment where the value lies not in scale, but in the quality of connections and meaningful work.